Introduction: Why remarketing is an important marketing strategy Remarketing is generally the latest concept that is unique to the online marketing technology scheme. Unlike traditional methods of advertising and promotions that were mainly offline strategy, remarketing is intended for use within the internet area. It is an intelligent way of reaching potential customers by strategically placing advertisements at every place effectively they visit in the internet platform. Remarketing is the best marketing strategy that delivers more sales from those that have visited your marketing website but did not make a purchase or contact you if any need it. It works through targeting points pay per click ads that effectively follows the user around the web strategy as they browse other websites. When a customer visits your website they are tagged with a special cookie allowing you to advertise to them an online platform. Importance of remarketing strategy Remarketing is important to your business in various ways such as:  It creates an opportunity to convert potential casual remarketing website visitors to actual customers of marketing who pay for products and related services  It is a reliable strategy for reaching your unfamiliar customers consistently until they make a purchase decision or not.  It is an extremely cost-effective marketing strategy that even small businesses can afford to use with reasonable success onwards.  It is possible to achieve cheaper impressions between customers since you will not be competing for Google ranking of keywords now. Instead of good Google ranks of strategy, you target specific customers who have visited your website mostly.  The strategy mainly focuses on specific targeting of advertisements. This enables you to easily reach a specific customer who had dropped their shopping intention from any reason and one who may be taking a lot of time on a specific page  Using this marketing strategy enables you to access some hard data on the available performance of each advertisement in the computers and mobile phone devices used. This is the relevant information required to change and make your advertisements in a better way. Remarketing has proved to be an effective marketing strategy in enhancing your website traffic onwards. It enables you to tailor your content marketing uniquely for your SEO purposes and thus makes your products or services become very competitive in the market.